Digital engagement : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman.

Saved in:

Bibliographic Details
:	ProQuest (Firm) Harden, Leland.
TeilnehmendeR:	Heyman, Bob, 1948- ProQuest (Firm)
Year of Publication:	2009
Language:	English
Online Access:	https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=434981
Physical Description:	xii, 244 p. :; ill.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /
by: Vincent, Laurence.
Published: (2012.)

Build for change : : revolutionizing customer engagement through continuous digital innovation /
by: Trefler, Alan,
Published: (2014.)

Customer loyalty, retention, and customer relationship management
Published: (c2006.)

Customer loyalty programmes and clubs
by: Butscher, Stephan A.
Published: (c2002.)

Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits /
by: Goodman, John A.
Published: (c2009.)

Brand advocates : turning enthusiastic customers into a powerful marketing force /
by: Fuggetta, Rob.
Published: (2012.)

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices /
by: Hasen, Jeff,
Published: (2012.)

Category creation : : how to build a brand that customers, employees, and investors will love /
by: Kennada, Anthony,
Published: ([2020])

Superior customer satisfaction and loyalty : : engaging customers to drive performance /
by: Goldstein, Sheldon D.,
Published: (2009.)

Surprise! : : The secret to customer loyalty in the service sector /
by: Magnini, Vincent P.,
Published: (2015.)

Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life /
by: Fragasso, Philip M.,
Published: (c2008.)

One-to-one web marketing : build a relationship marketing strategy one customer at a time /
by: Allen, Cliff,
Published: (2001.)

Romancing the brand : : how brands create strong, intimate relationships with customers /
by: Halloran, Tim,
Published: (2014.)

Mobile telecommunication customer loyalty in Nigeria : : determining factors /
by: Bello, Olayiwola,
Published: (2013.)

Strategic brand management and development : : creating and marketing successful brands /
by: Lalaounis, Sotiris T.,
Published: ([2021])

Customer data platforms : : use people data to transform the future of marketing engagement /
by: Kihn, Martin,
Published: ([2021])

60-minute brand strategist : the essential brand book for marketing professionals /
by: Mootee, Idris,
Published: (c2013.)

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /
by: Mathieson, Rick.
Published: (c2010.)

Marketing semiotics : signs, strategies, and brand value /
by: Oswald, Laura R.
Published: (2012.)

Connect : : how to use data and digital marketing to create lifetime customers /
by: Petersen, Lars Birkholm,
Published: (2014.)

Beyond the ultimate question : : a systematic approach to improve customer loyalty /
by: Hayes, Bob E.,
Published: (2009.)

Brand authority : : how to be everywhere, stand out from your competition and build an incredible brand /
by: Brock, David,
Published: ([2019])

Issues in internet marketing
Published: (c2003.)

Marketing in customer technology environment : : prospective customers and magical worlds /
by: Sudharshan, Devanathan,
Published: ([2020])

Keep your customers : : how to stop customer turnover, improve retention and get lucrative, long-term loyalty /
by: Cudby, Ali,
Published: ([2020])

The customer advocate and the customer saboteur : : linking social word-of-mouth, brand impression, and stakeholder behavior /
by: Lowenstein, Michael W.,
Published: (2011.)

Stop listening to the customer : : try hearing your brand instead /
by: Ferrier, Adam,
Published: ([2020])

The activation imperative : : how to build brands and business by inspiring action /
by: Rosen, William,
Published: (2017.)

Accidental branding : how ordinary people build extraordinary brands /
by: Vinjamuri, David,
Published: (c2008.)

Measuring customer satisfaction and loyalty : : survey design, use, and statistical analysis methods /
by: Hayes, Bob E.,
Published: (2008.)

Authentic marketing : : how to capture hearts and minds through the power of purpose /
by: Weber, Larry,
Published: (2019.)

Customer satisfaction research management : : a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations /
by: Allen, Danica R.,
Published: (2004.)

Managing the new customer relationship : strategies to engage the social customer and build lasting value /
by: Gordon, Ian H.
Published: (2013.)

Service excellence : : creating customer experiences that build relationships /
by: Bolton, Ruth N.
Published: (2016.)

Brands, consumers, symbols, & research : Sidney J. Levy on marketing /
by: Levy, Sidney J.,
Published: (c1999.)

E-marketing : applications of information technology and the internet within marketing /
by: Molenaar, Cor.
Published: (2012.)

The experience effect : engage your customers with a consistent and memorable brand experience /
by: Joseph, Jim,
Published: (c2010.)

Integrated marketing communication : : creating spaces for engagement /
Published: (2016.)

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships /
by: Gillin, Paul.
Published: (c2011.)

Igniting customer connections : : fire up your company's growth by multiplying customer experience & engagement /
by: Frawley, Andrew,
Published: (2015.)