The customer advocate and the customer saboteur : : linking social word-of-mouth, brand impression, and stakeholder behavior / / Michael W. Lowenstein.
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| Place / Publishing House: | Milwaukee, Wisconsin : : ASQ Quality Press,, 2011. 2012 |
| Year of Publication: | 2011 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (398 pages) :; illustrations |
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| Bibliography: | Includes bibliographical references (pages 337-347) and index. |
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| ISBN: | 9780873898119 (alk. paper) 0873898117 (alk. paper) 9780873898119 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Michael W. Lowenstein. |