Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / / John A. Goodman.
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Year of Publication: | 2009 |
Language: | English |
Online Access: | |
Physical Description: | xiv, 256 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780814413333 0814413331 |
Hierarchical level: | Monograph |
Statement of Responsibility: | John A. Goodman. |