Strategic customer service : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / / John A. Goodman.

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Bibliographic Details
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TeilnehmendeR:
Year of Publication:2009
Language:English
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Physical Description:xiv, 256 p. :; ill.
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Description
Bibliography:Includes bibliographical references and index.
ISBN:9780814413333
0814413331
Hierarchical level:Monograph
Statement of Responsibility: John A. Goodman.