Service excellence : : creating customer experiences that build relationships / / Ruth N. Bolton.

• Superior document: Marketing strategy collection,
• VerfasserIn: Bolton, Ruth N.
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016.
• Year of Publication: 2016
• Edition: First edition.
• Language: English
• Series: Marketing strategy collection.
• Physical Description: 1 online resource (vi, 204 pages)
• Notes: Co-published with Center for Services Leadership (CSL) at Arizona State University.
• Bibliography: Includes bibliographical references (pages 181-195) and index.
• ISBN: 9781631573712; 9781631573729
• ISSN: 2150-9662
• Access: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: Ruth N. Bolton.

Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how customers coproduce and cocreate their experiences, and how these activities influence business revenues and costs. Customer Experience refers to the sensory, cognitive, emotional, social, and behavioral dimensions of all activities that connect the customer and the organization over time across touchpoints and channels. It encompasses all activities involving the customer where the organization is the focal object, including prepurchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). The book takes a deep dive into the psychology of customers, revealing the conceptual building blocks of customer experiences and how they build relationships over time. These ideas provide a business perspective on how customer-focused service strategies generate cash flows, including the role of pricing.