Customer loyalty programmes and clubs / Stephan A. Butscher.
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| TeilnehmendeR: | |
| Year of Publication: | 2002 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 206 p. :; ill. |
| Notes: | Rev. ed. of: Customer clubs and loyalty programmes, 1998. |
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| Other title: | Customer clubs and loyalty programmes. |
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| Bibliography: | Includes bibliographical references (p. [191]-201) and index. |
| ISBN: | 0566084511 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Stephan A. Butscher. |