Customer loyalty programmes and clubs

Customer loyalty programmes and clubs / Stephan A. Butscher.

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ProQuest (Firm)
Butscher, Stephan A.
TeilnehmendeR:
Butscher, Stephan A.
ProQuest (Firm)
Year of Publication:2002
Edition:2nd ed.
Language:English
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Physical Description:xiv, 206 p. :; ill.
Notes:Rev. ed. of: Customer clubs and loyalty programmes, 1998.
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record_format marc
spelling Butscher, Stephan A.
Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher.
2nd ed.
Aldershot, England ; Burlington, VT : Gower, c2002.
xiv, 206 p. : ill.
Rev. ed. of: Customer clubs and loyalty programmes, 1998.
Includes bibliographical references (p. [191]-201) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Customer clubs.
Customer loyalty programs.
Electronic books.
Butscher, Stephan A. Customer clubs and loyalty programmes.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3002193 Click to View
language English
format Electronic
eBook
author Butscher, Stephan A.
spellingShingle Butscher, Stephan A.
Customer loyalty programmes and clubs
author_facet Butscher, Stephan A.
Butscher, Stephan A.
ProQuest (Firm)
ProQuest (Firm)
author_variant s a b sa sab
author2 Butscher, Stephan A.
ProQuest (Firm)
author2_variant s a b sa sab
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Butscher, Stephan A.
title Customer loyalty programmes and clubs
title_full Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher.
title_fullStr Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher.
title_full_unstemmed Customer loyalty programmes and clubs [electronic resource] / Stephan A. Butscher.
title_auth Customer loyalty programmes and clubs
title_alt Customer clubs and loyalty programmes.
title_new Customer loyalty programmes and clubs
title_sort customer loyalty programmes and clubs
publisher Gower,
publishDate 2002
physical xiv, 206 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.525 B87 42002
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3002193
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/12
dewey-sort 3658.8 212
dewey-raw 658.8/12
dewey-search 658.8/12
oclc_num 923568856
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is_hierarchy_title Customer loyalty programmes and clubs
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