Romancing the brand : : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan.
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Place / Publishing House: | San Francisco, California : : Jossey-Bass,, 2014. 2014 |
Year of Publication: | 2014 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (275 pages) |
Notes: | Includes index. |
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ISBN: | 9781118611289 9781118828960 |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Tim Halloran ; cover design by Adrian Morgan. |