Consumer-brand relationships : insights for theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxvi, 424 p. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780203128794 9780415783033 9780415783132 9781136470981 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. |