Advancing Insights on Brand Management / / edited by Paolo Popoli.
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenge...
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| Place / Publishing House: | Rijeka, Croatia : : IntechOpen,, 2017. ©2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Physical Description: | 1 online resource (210 pages) |
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Electronic
| DOAB Directory of Open Access Books | Available |