Advancing Insights on Brand Management / / edited by Paolo Popoli.
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenge...
Saved in:
TeilnehmendeR: | |
---|---|
Place / Publishing House: | Rijeka, Croatia : : IntechOpen,, 2017. ©2017 |
Year of Publication: | 2017 |
Language: | English |
Physical Description: | 1 online resource (210 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Advancing insights on brand management
Published: (2017.) -
Brand Management / / edited by František Pollák, Peter Markovič.
Published: (2022.) -
Brand management / guest editors: Leslie de Chematony ... [et. al.].
Published: (2008.) -
Brand Management / / František Pollák, Peter Markovič, editors.
Published: (2022.) -
Consumer-brand relationships : insights for theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
Published: (2012.)