Strategic brand management and development : : creating and marketing successful brands / / Sotiris T. Lalaounis.
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| Place / Publishing House: | Abingdon, Oxon, England ;, New York, New York : : Routledge,, [2021] 2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (369 pages) :; illustrations |
| Notes: | Includes index. |
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| ISBN: | 9780367338749 9781000298185 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Sotiris T. Lalaounis. |