Strategic brand management and development : : creating and marketing successful brands / / Sotiris T. Lalaounis.
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| Place / Publishing House: | Abingdon, Oxon, England ;, New York, New York : : Routledge,, [2021] 2021 |
| Year of Publication: | 2021 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (369 pages) :; illustrations |
| Notes: | Includes index. |
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| 020 | |z 9781000298185 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5415.1255 |b .L353 2021 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Lalaounis, Sotiris T., |d 1980- |e author. | |
| 245 | 1 | 0 | |a Strategic brand management and development : |b creating and marketing successful brands / |c Sotiris T. Lalaounis. |
| 264 | 1 | |a Abingdon, Oxon, England ; |a New York, New York : |b Routledge, |c [2021] | |
| 264 | 4 | |c 2021 | |
| 300 | |a 1 online resource (369 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Product management. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Lalaounis, Sotiris T. |t Strategic brand management and development : creating and marketing successful brands. |d Abingdon, Oxon, England ; New York, New York : Routledge, c2021 |h 369 pages |z 9780367338749 |w (DLC) 2020037225 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6419797 |z Click to View |