Strategic brand management and development : : creating and marketing successful brands /

Strategic brand management and development : : creating and marketing successful brands / / Sotiris T. Lalaounis.

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VerfasserIn:
Lalaounis, Sotiris T., 1980-
Place / Publishing House:Abingdon, Oxon, England ;, New York, New York : : Routledge,, [2021]
2021
Year of Publication:2021
Language:English
Online Access:
Physical Description:1 online resource (369 pages) :; illustrations
Notes:Includes index.
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id 5006419797
ctrlnum (MiAaPQ)5006419797
(Au-PeEL)EBL6419797
(OCoLC)1226586372
collection bib_alma
record_format marc
spelling Lalaounis, Sotiris T., 1980- author.
Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
Abingdon, Oxon, England ; New York, New York : Routledge, [2021]
2021
1 online resource (369 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Brand name products Management.
Product management.
Electronic books.
Print version: Lalaounis, Sotiris T. Strategic brand management and development : creating and marketing successful brands. Abingdon, Oxon, England ; New York, New York : Routledge, c2021 369 pages 9780367338749 (DLC) 2020037225
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6419797 Click to View
language English
format eBook
author Lalaounis, Sotiris T., 1980-
spellingShingle Lalaounis, Sotiris T., 1980-
Strategic brand management and development : creating and marketing successful brands /
author_facet Lalaounis, Sotiris T., 1980-
author_variant s t l st stl
author_role VerfasserIn
author_sort Lalaounis, Sotiris T., 1980-
title Strategic brand management and development : creating and marketing successful brands /
title_sub creating and marketing successful brands /
title_full Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
title_fullStr Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
title_full_unstemmed Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
title_auth Strategic brand management and development : creating and marketing successful brands /
title_new Strategic brand management and development :
title_sort strategic brand management and development : creating and marketing successful brands /
publisher Routledge,
publishDate 2021
physical 1 online resource (369 pages) : illustrations
isbn 9780367338749
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 L353 42021
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6419797
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1226586372
work_keys_str_mv AT lalaounissotirist strategicbrandmanagementanddevelopmentcreatingandmarketingsuccessfulbrands
status_str n
ids_txt_mv (MiAaPQ)5006419797
(Au-PeEL)EBL6419797
(OCoLC)1226586372
carrierType_str_mv cr
is_hierarchy_title Strategic brand management and development : creating and marketing successful brands /
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