Brand building and marketing in key emerging markets : : a practitioner's guide to successful brand growth in China, India, Russia and Brazil / / Niklas Schaffmeister.
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| Superior document: | Management for Professionals, |
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| VerfasserIn: | |
| Place / Publishing House: | Cham, Switzerland : : Springer,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Management for professionals.
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| Online Access: | |
| Physical Description: | 1 online resource (418 pages) :; illustrations (some color), charts, graphs, tables. |
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| Bibliography: | Includes bibliographical references at the end of each chapters. |
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| ISBN: | 9783319194813 9783319194820 (ebook) |
| ISSN: | 2192-810X |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Niklas Schaffmeister. |