Brand building and marketing in key emerging markets : : a practitioner's guide to successful brand growth in China, India, Russia and Brazil / / Niklas Schaffmeister.
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| Superior document: | Management for Professionals, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | Cham, Switzerland : : Springer,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Management for professionals.
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| Online Access: | |
| Physical Description: | 1 online resource (418 pages) :; illustrations (some color), charts, graphs, tables. |
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| 020 | |z 9783319194813 | ||
| 020 | |a 9783319194820 (e-book) | ||
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| 050 | 4 | |a HF5415.13 |b .S33 2015 | |
| 082 | 0 | |a 658.802 |2 23 | |
| 100 | 1 | |a Schaffmeister, Niklas, |e author. | |
| 245 | 1 | 0 | |a Brand building and marketing in key emerging markets : |b a practitioner's guide to successful brand growth in China, India, Russia and Brazil / |c Niklas Schaffmeister. |
| 264 | 1 | |a Cham, Switzerland : |b Springer, |c 2015. | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (418 pages) : |b illustrations (some color), charts, graphs, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Management for Professionals, |x 2192-810X | |
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed January 11, 2016). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Product management. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Schaffmeister, Niklas. |t Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil. |d Cham, Switzerland : Springer, c2015 |h xx, 405 pages |k Management for professionals. |z 9783319194813 |
| 797 | 2 | |a ProQuest (Firm) | |
| 830 | 0 | |a Management for professionals. | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4095844 |z Click to View |