Positioning the brand : an inside-out approach / / Rik Riezebos and Jaap van der Grinten.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | vi, 191 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [177]-180) and index. |
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| ISBN: | 9780203802489 9780415665186 9780415665193 9781136627101 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Rik Riezebos and Jaap van der Grinten. |