Positioning the brand : an inside-out approach / / Rik Riezebos and Jaap van der Grinten.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | vi, 191 p. :; ill. |
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| 001 | 500957645 | ||
| 003 | MiAaPQ | ||
| 005 | 20200520144314.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 110407s2012 enka sb 001 0 eng d | ||
| 010 | |z 2011013949 | ||
| 020 | |z 9780203802489 | ||
| 020 | |z 9780415665186 | ||
| 020 | |z 9780415665193 | ||
| 020 | |z 9781136627101 | ||
| 035 | |a (MiAaPQ)500957645 | ||
| 035 | |a (Au-PeEL)EBL957645 | ||
| 035 | |a (CaPaEBR)ebr10545481 | ||
| 035 | |a (CaONFJC)MIL761376 | ||
| 035 | |a (OCoLC)798533482 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.15 |b .R544 2012 | |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Riezebos, H. J., |d 1960- | |
| 245 | 1 | 0 | |a Positioning the brand |h [electronic resource] : |b an inside-out approach / |c Rik Riezebos and Jaap van der Grinten. |
| 260 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2012. | ||
| 300 | |a vi, 191 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [177]-180) and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Grinten, Jaap van der. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957645 |z Click to View |