Positioning the brand : an inside-out approach /

Positioning the brand : an inside-out approach / / Rik Riezebos and Jaap van der Grinten.

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ProQuest (Firm)
Riezebos, H. J., 1960-
TeilnehmendeR:
Grinten, Jaap van der.
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:vi, 191 p. :; ill.
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record_format marc
spelling Riezebos, H. J., 1960-
Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
Abingdon, Oxon ; New York, NY : Routledge, 2012.
vi, 191 p. : ill.
Includes bibliographical references (p. [177]-180) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Product management.
Brand name products.
Branding (Marketing)
Electronic books.
Grinten, Jaap van der.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957645 Click to View
language English
format Electronic
eBook
author Riezebos, H. J., 1960-
spellingShingle Riezebos, H. J., 1960-
Positioning the brand an inside-out approach /
author_facet Riezebos, H. J., 1960-
Grinten, Jaap van der.
ProQuest (Firm)
ProQuest (Firm)
author_variant h j r hj hjr
author2 Grinten, Jaap van der.
ProQuest (Firm)
author2_variant j v d g jvd jvdg
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Riezebos, H. J., 1960-
title Positioning the brand an inside-out approach /
title_sub an inside-out approach /
title_full Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
title_fullStr Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
title_full_unstemmed Positioning the brand [electronic resource] : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
title_auth Positioning the brand an inside-out approach /
title_new Positioning the brand
title_sort positioning the brand an inside-out approach /
publisher Routledge,
publishDate 2012
physical vi, 191 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.15 R544 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=957645
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 798533482
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AT grintenjaapvander positioningthebrandaninsideoutapproach
AT proquestfirm positioningthebrandaninsideoutapproach
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(CaPaEBR)ebr10545481
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is_hierarchy_title Positioning the brand an inside-out approach /
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