Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick.
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| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 209 p. :; col. ill., col. ports. |
| Notes: | Includes index. |
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| ISBN: | 9781118554432 (electronic bk.) |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Carlos Martinez Onaindia & Brian Resnick. |