Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick.
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Year of Publication: | 2013 |
Language: | English |
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Physical Description: | xiii, 209 p. :; col. ill., col. ports. |
Notes: | Includes index. |
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ISBN: | 9781118554432 (electronic bk.) |
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Hierarchical level: | Monograph |
Statement of Responsibility: | Carlos Martinez Onaindia & Brian Resnick. |