Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick.
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| TeilnehmendeR: | |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiii, 209 p. :; col. ill., col. ports. |
| Notes: | Includes index. |
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| 003 | MiAaPQ | ||
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| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 121026s2013 njuac s 001 0 eng d | ||
| 010 | |z 2012043879 | ||
| 020 | |a 9781118554432 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001132839 | ||
| 035 | |a (Au-PeEL)EBL1132839 | ||
| 035 | |a (CaPaEBR)ebr10667415 | ||
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| 035 | |a (OCoLC)829459869 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .M37 2013 | |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 100 | 1 | |a Martinez Onaindia, Carlos. | |
| 245 | 1 | 0 | |a Designing B2B brands |h [electronic resource] : |b lessons from Deloitte and 182,000 brand managers / |c Carlos Martinez Onaindia & Brian Resnick. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2013. | ||
| 300 | |a xiii, 209 p. : |b col. ill., col. ports. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) |x Management. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Logos (Symbols) |x Design. | |
| 650 | 0 | |a Trademarks |x Design. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Resnick, Brian, |d 1974- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1132839 |z Click to View |