Designing B2B brands : lessons from Deloitte and 182,000 brand managers /

Designing B2B brands : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick.

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ProQuest (Firm)
Martinez Onaindia, Carlos.
TeilnehmendeR:
Resnick, Brian, 1974-
ProQuest (Firm)
Year of Publication:2013
Language:English
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Physical Description:xiii, 209 p. :; col. ill., col. ports.
Notes:Includes index.
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spelling Martinez Onaindia, Carlos.
Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
Hoboken, N.J. : Wiley, c2013.
xiii, 209 p. : col. ill., col. ports.
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing) Management.
Brand name products Management.
Corporate image.
Logos (Symbols) Design.
Trademarks Design.
Electronic books.
Resnick, Brian, 1974-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1132839 Click to View
language English
format Electronic
eBook
author Martinez Onaindia, Carlos.
spellingShingle Martinez Onaindia, Carlos.
Designing B2B brands lessons from Deloitte and 182,000 brand managers /
author_facet Martinez Onaindia, Carlos.
Resnick, Brian, 1974-
ProQuest (Firm)
ProQuest (Firm)
author_variant o c m oc ocm
author2 Resnick, Brian, 1974-
ProQuest (Firm)
author2_variant b r br
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Martinez Onaindia, Carlos.
title Designing B2B brands lessons from Deloitte and 182,000 brand managers /
title_sub lessons from Deloitte and 182,000 brand managers /
title_full Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
title_fullStr Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
title_full_unstemmed Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
title_auth Designing B2B brands lessons from Deloitte and 182,000 brand managers /
title_new Designing B2B brands
title_sort designing b2b brands lessons from deloitte and 182,000 brand managers /
publisher Wiley,
publishDate 2013
physical xiii, 209 p. : col. ill., col. ports.
isbn 9781118554432 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 M37 42013
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1132839
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 829459869
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is_hierarchy_title Designing B2B brands lessons from Deloitte and 182,000 brand managers /
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