Neuromarketing in the B-to-B-sector : importance, potential and its implications for brand management / / Friedrich Gentner.
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| TeilnehmendeR: | |
| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | v, 67 p. :; ill. |
| Notes: | Title from cover. |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783842872820 9783842822825 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Friedrich Gentner. |