Neuromarketing in the B-to-B-sector : importance, potential and its implications for brand management /

Neuromarketing in the B-to-B-sector : importance, potential and its implications for brand management / / Friedrich Gentner.

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Gentner, Friedrich.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:v, 67 p. :; ill.
Notes:Title from cover.
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record_format marc
spelling Gentner, Friedrich.
Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner.
Hamburg : Diplomica Verlag, 2012.
v, 67 p. : ill.
Title from cover.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Neuromarketing.
Industrial marketing.
Branding (Marketing)
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=887591 Click to View
language English
format Electronic
eBook
author Gentner, Friedrich.
spellingShingle Gentner, Friedrich.
Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
author_facet Gentner, Friedrich.
ProQuest (Firm)
ProQuest (Firm)
author_variant f g fg
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Gentner, Friedrich.
title Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
title_sub importance, potential and its implications for brand management /
title_full Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner.
title_fullStr Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner.
title_full_unstemmed Neuromarketing in the B-to-B-sector [electronic resource] : importance, potential and its implications for brand management / Friedrich Gentner.
title_auth Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
title_new Neuromarketing in the B-to-B-sector
title_sort neuromarketing in the b-to-b-sector importance, potential and its implications for brand management /
publisher Diplomica Verlag,
publishDate 2012
physical v, 67 p. : ill.
isbn 9783842822825 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.12615 G46 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=887591
illustrated Illustrated
oclc_num 784887701
work_keys_str_mv AT gentnerfriedrich neuromarketinginthebtobsectorimportancepotentialanditsimplicationsforbrandmanagement
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is_hierarchy_title Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
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