Brand meaning management / / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
Saved in:
TeilnehmendeR: | |
---|---|
Place / Publishing House: | Bingley, England : : Emerald,, 2015. 2015 |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | Review of Marketing Research,
Volume 12 |
Online Access: | |
Physical Description: | 1 online resource (338 pages). |
Notes: | "Emerald Books"--Cover. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Bibliography: | Includes bibliographical references. |
---|---|
ISBN: | 9781784419325 9781784419318 |
ISSN: | 1548-6435 ; |
Hierarchical level: | Monograph |
Statement of Responsibility: | edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. |