Brand meaning management / / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
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| Place / Publishing House: | Bingley, England : : Emerald,, 2015. 2015 |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | Review of Marketing Research,
Volume 12 |
| Online Access: | |
| Physical Description: | 1 online resource (338 pages). |
| Notes: | "Emerald Books"--Cover. |
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| 082 | 0 | |a 658.8 |2 23 | |
| 245 | 0 | 0 | |a Brand meaning management / |c edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others]. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Bingley, England : |b Emerald, |c 2015. | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (338 pages). | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Review of Marketing Research, |x 1548-6435 ; |v Volume 12 | |
| 500 | |a "Emerald Books"--Cover. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Brand name products. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a MacInnis, Deborah J., |e editor. | |
| 700 | 1 | |a Park, C. Whan, |e editor. | |
| 700 | 1 | |a Agarwal, Megha, |d 1982- |e contributor. | |
| 776 | 0 | 8 | |i Print version: |t Brand meaning management. |b First edition. |d Bingley, England : Emerald, c2015 |h xxxii, 305 pages |k Review of Marketing Research ; Volume 12 |z 9781784419325 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2054907 |z Click to View |