Brand meaning management /

Brand meaning management / / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].

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Bibliographic Details
TeilnehmendeR:
MacInnis, Deborah J.,
Park, C. Whan,
Agarwal, Megha, 1982-
Place / Publishing House:Bingley, England : : Emerald,, 2015.
2015
Year of Publication:2015
Edition:First edition.
Language:English
Series:Review of Marketing Research, Volume 12
Online Access:
Physical Description:1 online resource (338 pages).
Notes:"Emerald Books"--Cover.
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ctrlnum (MiAaPQ)5002054907
(Au-PeEL)EBL2054907
(CaPaEBR)ebr11055517
(CaONFJC)MIL784697
(OCoLC)912318870
collection bib_alma
record_format marc
spelling Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
First edition.
Bingley, England : Emerald, 2015.
2015
1 online resource (338 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Review of Marketing Research, 1548-6435 ; Volume 12
"Emerald Books"--Cover.
Includes bibliographical references.
Description based on online resource; title from PDF title page (ebrary, viewed May 25, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Management.
Brand name products.
Electronic books.
MacInnis, Deborah J., editor.
Park, C. Whan, editor.
Agarwal, Megha, 1982- contributor.
Print version: Brand meaning management. First edition. Bingley, England : Emerald, c2015 xxxii, 305 pages Review of Marketing Research ; Volume 12 9781784419325
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2054907 Click to View
language English
format eBook
author2 MacInnis, Deborah J.,
Park, C. Whan,
Agarwal, Megha, 1982-
author_facet MacInnis, Deborah J.,
Park, C. Whan,
Agarwal, Megha, 1982-
author2_variant d j m dj djm
c w p cw cwp
m a ma
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Brand meaning management /
spellingShingle Brand meaning management /
Review of Marketing Research,
title_full Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
title_fullStr Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
title_full_unstemmed Brand meaning management / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
title_auth Brand meaning management /
title_new Brand meaning management /
title_sort brand meaning management /
series Review of Marketing Research,
series2 Review of Marketing Research,
publisher Emerald,
publishDate 2015
physical 1 online resource (338 pages).
edition First edition.
isbn 9781784419318
9781784419325
issn 1548-6435 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 B736 42015
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=2054907
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 912318870
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is_hierarchy_title Brand meaning management /
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