Brand meaning management / / edited by Deborah J. MacInnis, C. Whan Park ; contributors, Megha Agarwal [and twenty-five others].
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| Place / Publishing House: | Bingley, England : : Emerald,, 2015. 2015 |
| Year of Publication: | 2015 |
| Edition: | First edition. |
| Language: | English |
| Series: | Review of Marketing Research,
Volume 12 |
| Online Access: | |
| Physical Description: | 1 online resource (338 pages). |
| Notes: | "Emerald Books"--Cover. |
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