What great brands do : : the seven brand-building principles that separate the best from the rest / / Denise Lee Yohn.
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| Place / Publishing House: | San Francisco, California : : Jossey-Bass,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (275 pages) :; illustrations |
| Notes: | Includes index. |
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| ISBN: | 9781118611258 9781118824405 9781118824337 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Denise Lee Yohn. |