Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / / Laurence Vincent.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 257 p. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780814416761 (hardcover) 0814416764 (hardcover) 9780814416778 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Laurence Vincent. |