Brand real : how smart companies live their brand promise and inspire fierce customer loyalty /

Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / / Laurence Vincent.

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ProQuest (Firm)
Vincent, Laurence.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xii, 257 p.
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(OCoLC)778074844
collection bib_alma
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record_format marc
spelling Vincent, Laurence.
Brand real [electronic resource] : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
New York : American Management Association, 2012.
xii, 257 p.
Includes bibliographical references and index.
Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Customer loyalty.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=863944 Click to View
language English
format Electronic
eBook
author Vincent, Laurence.
spellingShingle Vincent, Laurence.
Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
author_facet Vincent, Laurence.
ProQuest (Firm)
ProQuest (Firm)
author_variant l v lv
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Vincent, Laurence.
title Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
title_sub how smart companies live their brand promise and inspire fierce customer loyalty /
title_full Brand real [electronic resource] : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
title_fullStr Brand real [electronic resource] : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
title_full_unstemmed Brand real [electronic resource] : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent.
title_auth Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
title_new Brand real
title_sort brand real how smart companies live their brand promise and inspire fierce customer loyalty /
publisher American Management Association,
publishDate 2012
physical xii, 257 p.
contents Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index.
isbn 9780814416778 (electronic bk.)
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 V55 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=863944
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 778074844
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is_hierarchy_title Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
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