Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
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| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxi, 424 p. :; ill. |
| Notes: | "Society for Consumer Psychology"--Cover. |
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| Bibliography: | Includes bibliographical references and indexes. |
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| ISBN: | 9780765623577 (alk. paper) 0765623579 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. |