Handbook of brand relationships

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

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Bibliographic Details
:
Society for Consumer Psychology.
TeilnehmendeR:
MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
ProQuest (Firm)
Year of Publication:2009
Language:English
Online Access:
Physical Description:xxi, 424 p. :; ill.
Notes:"Society for Consumer Psychology"--Cover.
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050 4 |a HF5415.55  |b .H357 2009 
082 0 4 |a 658.8/27  |2 22 
245 0 0 |a Handbook of brand relationships  |h [electronic resource] /  |c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors. 
260 |a Armonk, N.Y. :  |b M.E. Sharpe,  |c c2009. 
300 |a xxi, 424 p. :  |b ill. 
500 |a "Society for Consumer Psychology"--Cover. 
504 |a Includes bibliographical references and indexes. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Relationship marketing. 
650 0 |a Brand choice. 
650 0 |a Branding (Marketing) 
650 0 |a Customer relations. 
655 4 |a Electronic books. 
700 1 |a MacInnis, Deborah J. 
700 1 |a Park, C. Whan. 
700 1 |a Priester, Joseph W. 
710 2 |a Society for Consumer Psychology. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900131  |z Click to View 

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