Handbook of brand relationships

Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.

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:
Society for Consumer Psychology.
TeilnehmendeR:
MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
ProQuest (Firm)
Year of Publication:2009
Language:English
Online Access:
Physical Description:xxi, 424 p. :; ill.
Notes:"Society for Consumer Psychology"--Cover.
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(CaPaEBR)ebr10373252
(CaONFJC)MIL255483
(OCoLC)898771500
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record_format marc
spelling Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
Armonk, N.Y. : M.E. Sharpe, c2009.
xxi, 424 p. : ill.
"Society for Consumer Psychology"--Cover.
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Relationship marketing.
Brand choice.
Branding (Marketing)
Customer relations.
Electronic books.
MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900131 Click to View
language English
format Electronic
eBook
author2 MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
ProQuest (Firm)
author_facet MacInnis, Deborah J.
Park, C. Whan.
Priester, Joseph W.
Society for Consumer Psychology.
ProQuest (Firm)
Society for Consumer Psychology.
ProQuest (Firm)
author2_variant d j m dj djm
c w p cw cwp
j w p jw jwp
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate Society for Consumer Psychology.
ProQuest (Firm)
author_sort MacInnis, Deborah J.
title Handbook of brand relationships
spellingShingle Handbook of brand relationships
title_full Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
title_fullStr Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
title_full_unstemmed Handbook of brand relationships [electronic resource] / Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
title_auth Handbook of brand relationships
title_new Handbook of brand relationships
title_sort handbook of brand relationships
publisher M.E. Sharpe,
publishDate 2009
physical xxi, 424 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.55 H357 42009
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1900131
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 898771500
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