Consumer-brand relationships : insights for theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
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| Year of Publication: | 2012 |
| Language: | English |
| Online Access: | |
| Physical Description: | xxvi, 424 p. |
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| 020 | |z 9781136470981 | ||
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| 050 | 4 | |a HF5415.5 |b .C662 2012 | |
| 082 | 0 | 4 | |a 658.8/343 |2 23 |
| 245 | 0 | 0 | |a Consumer-brand relationships |h [electronic resource] : |b insights for theory and practice / |c edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. |
| 260 | |a London ; |a New York : |b Routledge, |c 2012. | ||
| 300 | |a xxvi, 424 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Relationship marketing |x Research. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Fournier, Susan. | |
| 700 | 1 | |a Breazeale, Michael, |d 1964- | |
| 700 | 1 | |a Fetscherin, Marc. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=956891 |z Click to View |