Consumer-brand relationships : insights for theory and practice /

Consumer-brand relationships : insights for theory and practice / / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.

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ProQuest (Firm)
TeilnehmendeR:
Fournier, Susan.
Breazeale, Michael, 1964-
Fetscherin, Marc.
ProQuest (Firm)
Year of Publication:2012
Language:English
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Physical Description:xxvi, 424 p.
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spelling Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
London ; New York : Routledge, 2012.
xxvi, 424 p.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Customer relations.
Relationship marketing Research.
Electronic books.
Fournier, Susan.
Breazeale, Michael, 1964-
Fetscherin, Marc.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=956891 Click to View
language English
format Electronic
eBook
author2 Fournier, Susan.
Breazeale, Michael, 1964-
Fetscherin, Marc.
ProQuest (Firm)
author_facet Fournier, Susan.
Breazeale, Michael, 1964-
Fetscherin, Marc.
ProQuest (Firm)
ProQuest (Firm)
author2_variant s f sf
m b mb
m f mf
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Fournier, Susan.
title Consumer-brand relationships insights for theory and practice /
spellingShingle Consumer-brand relationships insights for theory and practice /
title_sub insights for theory and practice /
title_full Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
title_fullStr Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
title_full_unstemmed Consumer-brand relationships [electronic resource] : insights for theory and practice / edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin.
title_auth Consumer-brand relationships insights for theory and practice /
title_new Consumer-brand relationships
title_sort consumer-brand relationships insights for theory and practice /
publisher Routledge,
publishDate 2012
physical xxvi, 424 p.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.5 C662 42012
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=956891
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/343
dewey-sort 3658.8 3343
dewey-raw 658.8/343
dewey-search 658.8/343
oclc_num 798532416
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AT fetscherinmarc consumerbrandrelationshipsinsightsfortheoryandpractice
AT proquestfirm consumerbrandrelationshipsinsightsfortheoryandpractice
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