Romancing the brand : : how brands create strong, intimate relationships with customers / / Tim Halloran ; cover design by Adrian Morgan.
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| Place / Publishing House: | San Francisco, California : : Jossey-Bass,, 2014. 2014 |
| Year of Publication: | 2014 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (275 pages) |
| Notes: | Includes index. |
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| 007 | cr cnu|||||||| | ||
| 008 | 140121t20142014cau o 001 0 eng d | ||
| 020 | |z 9781118611289 | ||
| 020 | |a 9781118828960 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5001586582 | ||
| 035 | |a (Au-PeEL)EBL1586582 | ||
| 035 | |a (CaPaEBR)ebr10827163 | ||
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| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .H35 2014 | |
| 082 | 0 | |a 658.8/27 |2 23 | |
| 100 | 1 | |a Halloran, Tim, |d 1969- | |
| 245 | 1 | 0 | |a Romancing the brand : |b how brands create strong, intimate relationships with customers / |c Tim Halloran ; cover design by Adrian Morgan. |
| 264 | 1 | |a San Francisco, California : |b Jossey-Bass, |c 2014. | |
| 264 | 4 | |c 2014 | |
| 300 | |a 1 online resource (275 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Customer relations. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Morgan, Adrian. | |
| 776 | 0 | 8 | |i Print version: |a Halloran, Tim. |t Romancing the brand : how brands create strong, intimate relationships with customers. |d San Francisco, California : Jossey-Bass, c2014 |h v, 262 pages |z 9781118611289 |w 2013043201 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1586582 |z Click to View |