Brands, consumers, symbols, & research : Sidney J. Levy on marketing / / compiled by Dennis W. Rook.
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Year of Publication: | 1999 |
Language: | English |
Online Access: | |
Physical Description: | xvii, 590 p. :; ill. |
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Other title: | Brands, consumers, symbols, and research |
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Bibliography: | Includes bibliographical references and index. |
ISBN: | 0761916962 (acidfree paper) 0761916970 9780761916970 9781452264592 |
Hierarchical level: | Monograph |
Statement of Responsibility: | compiled by Dennis W. Rook. |