Brands, consumers, symbols, & research : Sidney J. Levy on marketing / / compiled by Dennis W. Rook.
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| TeilnehmendeR: | |
| Year of Publication: | 1999 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 590 p. :; ill. |
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| 020 | |z 0761916962 (acid-free paper) | ||
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| 020 | |z 9780761916970 | ||
| 020 | |z 9781452264592 | ||
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| 050 | 4 | |a HF5415.1 |b .L48 1999 | |
| 082 | 0 | 4 | |a 658.8/243 |2 21 |
| 100 | 1 | |a Levy, Sidney J., |d 1921- | |
| 245 | 1 | 0 | |a Brands, consumers, symbols, & research |h [electronic resource] : |b Sidney J. Levy on marketing / |c compiled by Dennis W. Rook. |
| 246 | 3 | |a Brands, consumers, symbols, and research | |
| 260 | |a Thousand Oaks, Calif : |b Sage Publications, |c c1999. | ||
| 300 | |a xvii, 590 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |z United States. | |
| 650 | 0 | |a Advertising |z United States. | |
| 650 | 0 | |a Consumer behavior |z United States. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Rook, Dennis W. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1016421 |z Click to View |