The use of consumer neuroscience in aroma marketing / / J. Berčík, J. Gálová, and A. Pavelka.
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the ro...
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| Place / Publishing House: | Leiden ;, Boston : : Brill | Wageningen Academic,, 2021. ©2021 |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Physical Description: | 1 online resource (90 pages) |
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| EBA Brill All | Available |