Ethical marketing and the new consumer / Chris Arnold.
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
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| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 272 p. :; ill. |
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| Summary: | Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470743027 (cloth) 0470743026 (cloth) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Chris Arnold. |