Rural marketing : targeting the non-urban consumer / / Sanal Kumar Velayudhan.
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Year of Publication: | 2007 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | 249 p. :; ill. |
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Bibliography: | Includes bibliographical references (p. [242]-249). |
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ISBN: | 9780761935889 (hard back) 0761935886 (hard back) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Sanal Kumar Velayudhan. |