Rural marketing : targeting the non-urban consumer /

Rural marketing : targeting the non-urban consumer / / Sanal Kumar Velayudhan.

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ProQuest (Firm)
Velayudhan, Sanal Kumar, 1955-
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2007
Edition:2nd ed.
Language:English
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Physical Description:249 p. :; ill.
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record_format marc
spelling Velayudhan, Sanal Kumar, 1955-
Rural marketing [electronic resource] : targeting the non-urban consumer / Sanal Kumar Velayudhan.
2nd ed.
Los Angeles ; London : Response, 2007.
249 p. : ill.
Includes bibliographical references (p. [242]-249).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing India.
Consumer behavior India.
India Rural conditions.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=409058 Click to View
language English
format Electronic
eBook
author Velayudhan, Sanal Kumar, 1955-
spellingShingle Velayudhan, Sanal Kumar, 1955-
Rural marketing targeting the non-urban consumer /
author_facet Velayudhan, Sanal Kumar, 1955-
ProQuest (Firm)
ProQuest (Firm)
author_variant s k v sk skv
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Velayudhan, Sanal Kumar, 1955-
title Rural marketing targeting the non-urban consumer /
title_sub targeting the non-urban consumer /
title_full Rural marketing [electronic resource] : targeting the non-urban consumer / Sanal Kumar Velayudhan.
title_fullStr Rural marketing [electronic resource] : targeting the non-urban consumer / Sanal Kumar Velayudhan.
title_full_unstemmed Rural marketing [electronic resource] : targeting the non-urban consumer / Sanal Kumar Velayudhan.
title_auth Rural marketing targeting the non-urban consumer /
title_new Rural marketing
title_sort rural marketing targeting the non-urban consumer /
publisher Response,
publishDate 2007
physical 249 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.12 I5 V45 42007
genre Electronic books.
geographic India Rural conditions.
genre_facet Electronic books.
geographic_facet India.
India
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=409058
illustrated Illustrated
oclc_num 403775666
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