Rural marketing : targeting the non-urban consumer / / Sanal Kumar Velayudhan.
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Year of Publication: | 2007 |
Edition: | 2nd ed. |
Language: | English |
Online Access: | |
Physical Description: | 249 p. :; ill. |
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050 | 4 | |a HF5415.12.I5 |b V45 2007 | |
100 | 1 | |a Velayudhan, Sanal Kumar, |d 1955- | |
245 | 1 | 0 | |a Rural marketing |h [electronic resource] : |b targeting the non-urban consumer / |c Sanal Kumar Velayudhan. |
250 | |a 2nd ed. | ||
260 | |a Los Angeles ; |a London : |b Response, |c 2007. | ||
300 | |a 249 p. : |b ill. | ||
504 | |a Includes bibliographical references (p. [242]-249). | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Marketing |z India. | |
650 | 0 | |a Consumer behavior |z India. | |
651 | 0 | |a India |x Rural conditions. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=409058 |z Click to View |