Brands, consumers, symbols, & research : Sidney J. Levy on marketing /

Brands, consumers, symbols, & research : Sidney J. Levy on marketing / / compiled by Dennis W. Rook.

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ProQuest (Firm)
Levy, Sidney J., 1921-
TeilnehmendeR:
Rook, Dennis W.
ProQuest (Firm)
Year of Publication:1999
Language:English
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Physical Description:xvii, 590 p. :; ill.
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record_format marc
spelling Levy, Sidney J., 1921-
Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
Brands, consumers, symbols, and research
Thousand Oaks, Calif : Sage Publications, c1999.
xvii, 590 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing United States.
Advertising United States.
Consumer behavior United States.
Electronic books.
Rook, Dennis W.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1016421 Click to View
language English
format Electronic
eBook
author Levy, Sidney J., 1921-
spellingShingle Levy, Sidney J., 1921-
Brands, consumers, symbols, & research Sidney J. Levy on marketing /
author_facet Levy, Sidney J., 1921-
Rook, Dennis W.
ProQuest (Firm)
ProQuest (Firm)
author_variant s j l sj sjl
author2 Rook, Dennis W.
ProQuest (Firm)
author2_variant d w r dw dwr
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Levy, Sidney J., 1921-
title Brands, consumers, symbols, & research Sidney J. Levy on marketing /
title_sub Sidney J. Levy on marketing /
title_full Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
title_fullStr Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
title_full_unstemmed Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / compiled by Dennis W. Rook.
title_auth Brands, consumers, symbols, & research Sidney J. Levy on marketing /
title_alt Brands, consumers, symbols, and research
title_new Brands, consumers, symbols, & research
title_sort brands, consumers, symbols, & research sidney j. levy on marketing /
publisher Sage Publications,
publishDate 1999
physical xvii, 590 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1 L48 41999
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1016421
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/243
dewey-sort 3658.8 3243
dewey-raw 658.8/243
dewey-search 658.8/243
oclc_num 821865654
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