Brands, consumers, symbols, & research : Sidney J. Levy on marketing / / compiled by Dennis W. Rook.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 1999 |
| Language: | English |
| Online Access: | |
| Physical Description: | xvii, 590 p. :; ill. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Other title: | Brands, consumers, symbols, and research |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0761916962 (acidfree paper) 0761916970 9780761916970 9781452264592 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | compiled by Dennis W. Rook. |