One-to-one web marketing : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel.

• Author: ProQuest (Firm); Allen, Cliff, 1948-
• TeilnehmendeR: Kania, Deborah, 1963-; Yaeckel, Beth.; ProQuest (Firm)
• Year of Publication: 2001
• Edition: 2nd ed.
• Language: English
• Physical Description: xv, 351 p. :; ill.
• Notes: "Wiley computer publishing".; Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.; Includes index.
• Other title: Internet world guide to one-to-one Web marketing.
• ISBN: 0471013714 (electronic bk.)
• Hierarchical level: Monograph
• Statement of Responsibility: Cliff Allen, Deborah Kania, Beth Yaeckel.