One-to-one web marketing : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel.
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| Year of Publication: | 2001 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 351 p. :; ill. |
| Notes: |
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500120272 |
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(MiAaPQ)500120272 (Au-PeEL)EBL120272 (CaPaEBR)ebr10026395 (CaONFJC)MIL34099 (OCoLC)469667941 |
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Allen, Cliff, 1948- One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. 2nd ed. New York : John Wiley, 2001. xv, 351 p. : ill. "Wiley computer publishing". Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. Includes index. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Internet marketing. Market segmentation. Web sites Design. Internet advertising. Electronic books. Kania, Deborah, 1963- Yaeckel, Beth. Allen, Cliff, 1948- Internet world guide to one-to-one Web marketing. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=120272 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Allen, Cliff, 1948- |
| spellingShingle |
Allen, Cliff, 1948- One-to-one web marketing build a relationship marketing strategy one customer at a time / |
| author_facet |
Allen, Cliff, 1948- Kania, Deborah, 1963- Yaeckel, Beth. ProQuest (Firm) ProQuest (Firm) |
| author_variant |
c a ca |
| author2 |
Kania, Deborah, 1963- Yaeckel, Beth. ProQuest (Firm) |
| author2_variant |
d k dk b y by c a ca |
| author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Allen, Cliff, 1948- |
| title |
One-to-one web marketing build a relationship marketing strategy one customer at a time / |
| title_sub |
build a relationship marketing strategy one customer at a time / |
| title_full |
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. |
| title_fullStr |
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. |
| title_full_unstemmed |
One-to-one web marketing [electronic resource] : build a relationship marketing strategy one customer at a time / Cliff Allen, Deborah Kania, Beth Yaeckel. |
| title_auth |
One-to-one web marketing build a relationship marketing strategy one customer at a time / |
| title_alt |
Internet world guide to one-to-one Web marketing. |
| title_new |
One-to-one web marketing |
| title_sort |
one-to-one web marketing build a relationship marketing strategy one customer at a time / |
| publisher |
John Wiley, |
| publishDate |
2001 |
| physical |
xv, 351 p. : ill. |
| edition |
2nd ed. |
| isbn |
0471013714 (electronic bk.) |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.1265 A419 42001EB |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=120272 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.8/4 |
| dewey-sort |
3658.8 14 |
| dewey-raw |
658.8/4 |
| dewey-search |
658.8/4 |
| oclc_num |
469667941 |
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n |
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(MiAaPQ)500120272 (Au-PeEL)EBL120272 (CaPaEBR)ebr10026395 (CaONFJC)MIL34099 (OCoLC)469667941 |
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One-to-one web marketing build a relationship marketing strategy one customer at a time / |
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