One-to-one web marketing : build a relationship marketing strategy one customer at a time / / Cliff Allen, Deborah Kania, Beth Yaeckel.
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| Year of Publication: | 2001 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 351 p. :; ill. |
| Notes: |
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| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 010518s2001 nyua s 001 0 eng d | ||
| 020 | |a 0471013714 (electronic bk.) | ||
| 035 | |a (MiAaPQ)500120272 | ||
| 035 | |a (Au-PeEL)EBL120272 | ||
| 035 | |a (CaPaEBR)ebr10026395 | ||
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| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1265 |b .A419 2001eb | |
| 082 | 0 | 4 | |a 658.8/4 |2 21 |
| 100 | 1 | |a Allen, Cliff, |d 1948- | |
| 245 | 1 | 0 | |a One-to-one web marketing |h [electronic resource] : |b build a relationship marketing strategy one customer at a time / |c Cliff Allen, Deborah Kania, Beth Yaeckel. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b John Wiley, |c 2001. | ||
| 300 | |a xv, 351 p. : |b ill. | ||
| 500 | |a "Wiley computer publishing". | ||
| 500 | |a Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. | ||
| 500 | |a Includes index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a Internet advertising. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Kania, Deborah, |d 1963- | |
| 700 | 1 | |a Yaeckel, Beth. | |
| 700 | 1 | 2 | |a Allen, Cliff, |d 1948- |t Internet world guide to one-to-one Web marketing. |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=120272 |z Click to View |