Digital engagement : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman.
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| TeilnehmendeR: | |
| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 244 p. :; ill. |
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| 050 | 4 | |a HF5415.1265 |b .H3663 2009 | |
| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 100 | 1 | |a Harden, Leland. | |
| 245 | 1 | 0 | |a Digital engagement |h [electronic resource] : |b internet marketing that captures customers and builds intense brand loyalty / |c Leland Harden and Bob Heyman. |
| 260 | |a New York : |b American Management Association, |c c2009. | ||
| 300 | |a xii, 244 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Brand loyalty. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Heyman, Bob, |d 1948- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=434981 |z Click to View |